Does customer service via short-text channels have a future? Omnichannel Number of stars: 5.0/5. Number of Rating 1x. If you are thinking about expanding the range of communication channels to include short texts and you are continuously postponing the decision, or you have even rejected this idea for some reasons, we bring you an interview with Lenka Bartizalová, Customer Care Manager at Alza.cz, on this complex topic. Before the winter season, the well-known e-shop launched a solution for servicing client requests via WhatsApp as part of Frontstage. However, for Lenka and her team, which handles hundreds of thousands of requests per month on average, WhatsApp is just another piece to the collection within the family of short-text channels. Therefore, we believe that her experience will help you in your next decision about building your customer communication strategy.